Signs for Healthcare was inspired by the first-hand experience of our founder, Annette Larson. She launched her career at a hospital in the Midwest, and shortly after she started, the hospital merged with several others to form a new alliance slated to operate under a new brand. To help facilitate this rebranding project, the administration decided to create an in-house sign shop, and Annette was tasked with a unique challenge: building and managing that shop from the ground up.

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In this role, Annette learned the sign business inside and out and gained insight into the communication and branding needs of Healthcare organizations. She sourced equipment and inventory, trained staff, and got the shop successfully up and running so they could assist in the creation of a fresh new look for hospitals and providers across the alliance.

 

This experience taught her the immense value of cohesive branding and effective communication in creating a positive and professional experience for patients, staff, and visitors.

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Throughout her career in the sign and graphics industry, Annette has held a variety of roles, including co-owning a consulting and sign installation company, and working as a senior account executive and project specialist with a customer base ranging from small businesses to Fortune 500 companies. With the creation of Signs for Healthcare her career has come full circle, allowing her to return to her roots, where she and her team can focus on the Healthcare industry – the place where her journey began.